Search results for " blogs"

La implicatura en los blogs educativos. Una aproximación pragmática

2015

[ES] La tecnología está multiplicando las formas en que podemos comunicarnos. Desde la aparición de Internet, la construcción del discurso, los géneros discursivos y el lenguaje mismo se han visto afectados por las características de este nuevo modo de comunicarse. Aparecen discursos mixtos que hacen necesarios nuevos enfoques. Así, el estudio de la red desde una perspectiva pragmática ha abarcado diferentes aproximaciones (el género, la caracterización del lenguaje de los textos, etc.); los blogs han sido considerados como una forma de conversación. El presente trabajo estudia los blogs educativos desde el punto de vista de las máximas conversacionales de Grice, y, en particular, las impli…

Semiotics, blogs and gastromania

2021

The current culinary megatrend owes much to Internet socialization practices. Discussions online began very early (the boards of Chowhound, for example, have already been operating since 1997), which says a lot about how much the “great conversation” of online communities is linked to gastronomic discourse. This paper propose a semiotic assessment of such a connection.

La lectura en la web 2.0. Estudio de caso: los blogs en el 'Reto Delirium'

2013

Este trabajo presenta los resultados del análisis de un estudio de caso: los blogs que participaron en la campaña Reto Delirium, lanzada por la editorial SM en enero de 2011 con el objetivo de promover y difundir el libro de Lauren Oliver, Delirium. El análisis de los blogs participantes, como fenómeno de comunicación social y como herramienta de promoción lectora, se ha realizado siguiendo una metodología exploratoria, analítica y cuantitativa. La investigación se ha centrado en un proceso de comunicación virtual localizado en espacios concretos (los blogs) y en un periodo temporal limitado, que nos ha permitido determinar las capacidades y posibilidades de este recurso de la web social pa…

In rete la cucina è politica. Alcuni modelli di analisi e uno studio di caso.

2013

Gastronauti e chowhounds, ghiottoni, gourmand e gourmet, in una parola foodies: l’attuale megatrend culinario deve molto alle pratiche di socializzazione su Internet. Di cibo, in rete, si comincia a scrivere fin da subito (i board di Chowhound, per esempio, aprono i battenti già nel 97), la qual cosa dice anche molto su quanto la “grande conversazione” sia debitrice del discorso gastronomico. Il cibo e le chiacchere su Internet si presentano, infatti, come intrinsecamente legati, classico binomio inscindibile. In tutto il mondo, blogger e storyteller culinari diventano, pertanto, autori di culto, in grado di generare schiere di fedeli lettori pronti a seguire il proprio beniamino ovunque, s…

Metaforu lietojums mārketinga blogos

2016

Šī pētījuma mērķis bija analizēt metaforu veidus, kas ir izmantoti mārketinga blogos, noteikt to izmantošanas mērķi mārketinga blogu ierakstos un noteikt avota un mērķa domēnus, kurus var atrast identificētajās metaforās. Pētījuma metode bija diskursa analīze. Rezultāti liecina, ka visplašāk izmantotais metaforu veids blogu ierakstos ir konceptuālās metaforas; kam seko “tradicionālās” metaforas, taču tās izmanto retāk. Mērķa domēni, kas tiek skaidroti, izmantojot metaforas, ir saistīti ar mārketinga terminoloģiju; avotu domēni, kas visplašāk tiek izmantoti paskaidrojumam ir daba, dzīvnieku/cilvēku uzvedība un ceļojums. Metaforas izmanto mārketinga blogos, lai izskaidrotu konkrētu mārketinga…

Saistvārdu lietojums emuāros par komercdarbību

2019

Saistvārdi ir svarīgas savienošanas ierīces, kas veicina ideju loģisku sakārtošanu tekstos un rindkopās, un emuāros par komrcdarbību saskaņotības saglabāšana ir tikpat svarīga kā jebkuros citos tekstos. Darba mērķis ir izanalizēt saistvārdu lietošanu piecu visvērtīgāko 2018. gada zīmolu (Amazon, Apple, Google, Microsoft un Facebook) rakstos un ierakstos par komercdarbību. Lai sasniegtu šo mērķi, kā pētniecības metode tika izvēlēta diskursa analīze. Saistvārdi tika noteikti un analizēti, un analīzes rezultāti liecina, ka emuāros par komercdarbību visbiežāk sastopamā saistvārdu kategorija ir pievienošanas / salīdzināšanas kategorija, un visbiežāk izmantotais saist vārds ir arī.

Transform Farming With the Help of Social Media A Pioneering Chinese Community Supported Agriculture (CSA) Farm and Its Micro Blog USA

2016

Theatricalization of self : personal blogs as theatre performance

2012

The aim of this thesis is to compare personal blogs and theatre art. The study is conducted as theoretical discourse and focuses on comparison of personal blogs with a subgenre of theatre art, performance art. Using actual selected examples from theatre art as well as from personal blogs, the study aims to outline the similarities, which personal blogs share with theatre performance. The theoretical framework of the thesis suggests that personal blogs with their nature of the observed subject, the blogger, and the observer, the reader, produce one of the basic elements of theatre art, theatricality. Furthermore, personal blogs are placed closer to postdramatic theatre, a form of theatre art…

Virtual Medical Communication in English. A Corpus-based Analysis of Inclusive we, us and our in the Intercultural Clinical Blog

2013

Blogs play a very important role in web-based communication as they represent ever-increasing worldwide tools in both everyday and professional interaction (Crystal 2007; Herring 1996, 2007). Similarly to all writers in general, bloggers use persuasive techniques to attract readers’ attention and make them share their points of views and opinions. The use of inclusive pronouns and possessives fulfils pragmatic persuasive functions. The aim of this work was to investigate how the first-person plural personal pronouns we and us and the first-person plural possessive adjective our were used in an intercultural blog in the medical field, namely Clinical blog, of the British Medical Journal (BMJ…

Emocjonalne techniki perswazyjne w blogach kulinarnych

2021

In this paper, we present emotional persuasive techniques that are most often used by well- known authors of culinary blogs. In the introductory part, we refer to the beginnings of gastronomie literaturę and show the development of culinary-related genres, starting from ancient cookbooks to culinary blogs. In the following sections, we discuss the distinguish- ingfeatures of culinary blogs, such as evaluation and emotionalization, as well as persuasive techniques to convince recipients to choose the right blog and recipe: likableness, credibil- ity, creating a community. In the finał part, we conclude that emotional marking and val- orisation of reality are the features that distinguish cul…